At Jiayi, what we do is not just clothes; it's the warm memories that accompany you through autumn and winter.
A double-sided cashmere coat once accompanied you through the streets of the first snowfall. A down jacket protects you from the cold wind on your commute. A dress witnessed your most beautiful date moment. They silently carry your story and deserve to be treated gently.
We want to tell you: Clothes also need to be "loved".
For instance, that beloved cashmere coat doesn't have to be washed every time you wear it. Cashmere has its own "self-cleaning power". Hanging it in a well-ventilated place for one night can make it look brand new. If you really need to wash it, please use warm water at 30 degrees Celsius, gently press it as if it were a baby's skin, then lay it flat on a towel and wait quietly for it to dry naturally - this is the most tender care for the fibers.
Don't send your down jacket to dry cleaning easily either. Dry cleaning agents can "steal" the oil from down, making it dry and no longer fluffy. Hand washing or machine washing in the "down mode" is the cleaning method it truly needs. After washing, remember to gently pat it and listen to the "puff puff" sound. It's breathing again.
And those soft sweaters and flowing chiffon skirts, they are not resistant to twisting, sun exposure or neglect. Please don't let them hang alone on the hanger and deform, nor let them be stuffed in the corner and get dusty.
Wash well, dress well and love well.
At Jiayi, we make clothes with our heart, and we also hope that you will treat clothes with your heart. Because truly good clothes are never worn once and that's it; rather, they remain warm year after year.
EN
